For Sales Leaders & Business Owners

Stop Hiring
Salespeople Who
Can't Actually Sell.

55% of new sales hires fail to hit their targets — not because of the market, the product, or bad luck. It's the interview. The S.T.O.R.Y. Method™ gives you a proven framework to uncover the truth in the interview, before it costs you in the field.

Talk to Steve See the Method
55%
of new sales hires fail to hit targets
70%
of B2B sales reps miss quota
40 yrs
since sales interview methods last changed
18 mo.
average sales rep tenure

The Cost of Getting It Wrong

Your Hiring Process Is Broken — and It's Expensive.

The staffing industry generates over $186 billion annually. Companies are spending more than ever to find, assess, and train salespeople. And yet the failure rate hasn't moved.

The problem isn't the candidates. It's the interview. You're asking the same questions that became popular in the 1970s — and your candidates have all the answers to the test.

"You know your company, your team, and your sales process better than anyone. Yet most managers are still asking the same questions. That's not a people problem. It's a process problem."

— Steve Richey

The Framework

The S.T.O.R.Y. Method™

A structured, conversational interview system built to uncover who a candidate really is — not just who they are when they're prepared to answer your questions.

S

Start with Presence

Set the tone early. Ease the candidate into a real conversation instead of a test. Their first impression tells you everything about how they show up for customers.

T

Test for Early Fit

Surface red flags in the first 5 minutes — not at the end. Coachability, self-awareness, and cultural alignment show up quickly when you ask the right questions.

O

Own Their Story

Dig into accountability, not just performance. Great salespeople own their misses. They know their numbers and they know what they learned from failing.

R

Reveal the Real Candidate

Get past the resume. Understand what actually motivates them, what they're proud of, and what kind of legacy they want to leave. This is where you find the producers.

Y

You Stay Grounded

Avoid overselling. Make space for honesty. A mutual evaluation means you're deciding if they fit — and they're deciding if you're worth their best effort.

How We Can Work Together

Built for Your Situation.

Whether you're a first-time manager, a sales leader in a large organization, or a business owner hiring your first rep — the S.T.O.R.Y. Method meets you where you are.

01

S.T.O.R.Y. Method Training

A full course for hiring managers, team leaders, and franchise owners. Learn the complete framework and start interviewing better immediately.

02

Team Workshops

Half-day and full-day formats for sales leadership teams, HR departments, and regional managers.

03

Hiring Advisory

Working through a critical hire? We'll help you build the job profile and coach you through the interview process in real time.

Work With Steve

This Isn't for Everyone — and That's by Design.

The S.T.O.R.Y. Method works because it requires the hiring manager to be all in. If you're looking for a quick fix or a script to hand off, this isn't it.

If you're serious about fixing your hiring and willing to do the work, fill out the form below. Steve reviews every submission personally and only takes on engagements where he knows he can make a real difference.

Who this is for

Sales leaders, business owners, and hiring managers who are tired of mis-hires and ready to change how they interview.

What to expect

A response within 2 business days. If it's a fit, we'll schedule a short call to learn more about your situation before anything else.

What we don't do

We don't send proposals to strangers. We don't do one-size-fits-all programs. We talk first, then decide together.

Tell Me Your Situation

The Honest, Specific Form.

Steve personally reviews every submission. The more honest and specific you are here, the better he can determine if and how he can help. Vague answers get vague responses.

No sales calls. No automated follow-up sequences. Just a real response from a real person.

Prefer email? Reach out to steve@rev-bridge.com.

Thanks — Steve will be in touch within two business days.