New · The S.T.O.R.Y. Method Course — the interview system, ready to run Monday. From $149 → Get it

For Sales Leaders, Owners & Franchise Operators

Stop Betting $28,000
On A Gut Feeling.

Every sales hire you get wrong costs you comp, ramp, lost pipeline, and an empty seat you have to fill again. 55% of salespeople miss target, and it is almost never the market. It is the interview. The S.T.O.R.Y. Method gives you a repeatable way to see who a candidate really is before they cost you in the field.

Get the Course — from $149 See the Method
55%
of salespeople fail to hit target1
$28K
in hard costs to recruit and onboard one hire2
18 mo.
average sales rep tenure3
9 mo.
before a new rep is fully productive4

The Problem

Your Hiring Isn't Broken Because Of The Candidates.
It's Broken Because Of The Interview.

You know your company, your team, and your sales process better than anyone. And you are still asking the same interview questions that got popular in the 1970s. Your candidates have all the answers to the test. They rehearsed them. So you hire the person who interviews well, and you find out ninety days later they can't actually sell.

That is not a people problem. It is a process problem. And a process problem has a fix.

"Most managers are still asking the same questions they were handed years ago. Then they're surprised when the interview doesn't predict the job. Change the process and you change who you hire."

— Steve Richey

The Method

The S.T.O.R.Y. Method™

A structured, conversational interview system built to uncover who a candidate really is, not just who they are when they are prepared to answer your questions.

S

Start With Presence

Set the tone early. Ease the candidate into a real conversation instead of a test. How they show up here is how they show up for your customers.

T

Test For Early Fit

Surface the red flags in the first five minutes, not at the end. Coachability, self-awareness, and fit show up fast when you ask the right way.

O

Own Their Story

Dig into accountability, not just results. Great salespeople own their misses, know their numbers, and can tell you what they learned from losing.

R

Reveal The Real Candidate

Get past the resume. Find out what actually drives them, what they are proud of, and what kind of producer they want to be.

Y

You Stay Grounded

Don't oversell the job. Make room for honesty. You are deciding if they fit, and they are deciding if you are worth their best work.

The S.T.O.R.Y. Method Course

Pick The Version That Fits Your Seat.

For Hiring Managers · The S.T.O.R.Y. Interview Method

$149

You don't own the job post or the comp plan. You own the interview. This is the interview half of the method, built to drop straight into your company's existing hiring process.

  • The full S.T.O.R.Y. interview framework
  • Reading candidates: motivation, coachability, and fit
  • The phone screen, and what to filter for
  • The flagship in-person interview, start to finish
  • Making the decision: score fit over polish
  • Phone and in-person question banks + reference-check guide

Fits inside your company's process. No job posts, no comp plans, no stepping on HR — just better interviews.

Get the Interview Method — $149

Secure checkout via Square. Instant access.

For Owners & Hiring Managers · The Complete Hiring System

Best Value
$297

The whole system, for the person who owns the entire hire. Everything in the Interview Method, plus defining the role, the offer, the job post, and onboarding, with every worksheet and template included.

  • All 10 modules, self-paced
  • Everything in the Interview Method
  • Job evaluation, opportunity & comp, the job post, onboarding
  • Every worksheet, script, and template
  • Lifetime access and updates
Get the Full Course — $297

Secure checkout via Square. Instant access. Includes everything above.

Tier 3 · Workshops & Advisory

For sales leadership teams, HR departments, franchise systems, and owners working a critical hire. Half-day and full-day team workshops, or hands-on advisory where Steve helps you build the profile and coach you through the hire in real time.

Tell Me Your Situation

Who This Is For

This Isn't For Everyone, And That's By Design.

The S.T.O.R.Y. Method works because it asks the hiring manager to be all in. If you want a quick fix or a script to hand off and forget, this isn't it.

Who it's for

Sales leaders, business owners, franchise owners, and hiring managers who are tired of mis-hires and ready to change how they interview.

Who it's not for

Anyone looking for a magic assessment that hires for them, or a way to skip the work.

Steve Richey

About Steve

Steve Richey

Steve has spent his career building, hiring, and leading B2B sales teams and scaling them from a handful of reps into full organizations. He has interviewed well over a thousand candidates and watched strong people finish second, not because they lacked talent, but because the interview was never built to find the truth. S.T.O.R.Y. is the process he built to fix that. He is also the author of Now Hiring Salespeople, the book that teaches candidates how sales hiring actually works.

More About Steve

The Book Behind The Method

I Wrote The Book Your Candidates Should Read.

Now Hiring Salespeople teaches job seekers how B2B sales hiring really works. It comes from the same thousands of interviews the S.T.O.R.Y. Method is built on, which is why hiring teams trust it.

Hiring for a role?

Start with the Course above.

Looking for a sales job yourself?

Get the Book →

Tell Me Your Situation

The Honest, Specific Form.

Steve personally reviews every submission. The more honest and specific you are, the better he can tell if he can help. Vague answers get vague responses.

No sales calls. No automated sequences. Just a real reply from a real person, within two business days.

Prefer email? Reach out to steve@rev-bridge.com.

Thanks — Steve will be in touch within two business days.

Sources

  1. "55% of salespeople fail to hit target." The Sales Experts, aggregated sales statistics. Figure refers to salespeople broadly, not new hires alone.
  2. Hard costs to recruit and onboard a new employee run up to roughly $28,000 (job-board fees, background checks, training). Sales-specific estimates run considerably higher. Culver Careers / general hiring-cost research.
  3. Average sales rep tenure of about 18 months. HubSpot sales-turnover research.
  4. New reps take roughly 9 months to reach full productivity. Rain Group sales-onboarding research.